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​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

Press Release   •   Jul 06, 2016 09:00 GMT

Earlier this year, Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers - without knowing which campaign or client that would be. Hövding were selected, and the result was Give a Beep, a campaign which saw London's cyclists report potential or actual hazards on the city’s roads directly to the mayor, Sadiq Khan, via a digital button. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.

To demonstrate the capabilities of its digital communication platform, Mynewsdesk launched their #100Million challenge. Following hundreds of applications, the Swedish company Hövding was chosen as the winner of the campaign, with their airbags for cyclists. The campaign started in early June, and the initiative was Give a Beep where London's cyclists could highlight dangerous traffic areas by emailing the mayor in real time. Over 2,200 London locations have been tagged so far, and the campaign has now reached its target of 100 million people.

“The campaign has shown that the scope isn’t everything; telling stories in the right way is the key to successful communication. With our tool, we have contributed to positive change and reached out to some of the world’s capital cities who now want to do the same,” said Jonathan Bean, Chief Marketing Officer at Mynewsdesk.

All companies have a story to tell, but instead of focusing on your brand, think about why you do what you do. With Hövding - their product is a cycling helmet, but their reason for existence is because they want to help protect cyclists and save lives. And with that story Mynewsdesk and Hövding reached over 100 million people.

Since the launch of Give a Beep, we’ve had requests from all over the world, from governments and bicycle organizations, and this has encouraged Hövding to roll-out the campaign to other capital cities.

“Hövding’s ambition is to protect the safety of cyclists, both through our airbag for cyclists, but also through creative initiatives such as Give a beep. The power of Mynewsdesk's tools made it possible to reach a broad audience. The #100Million Reach Challenge has been a fantastic project - but this has been an isolated London Project. Now there is a global interest to take the concept further and help to make more of the world’s cities safer for cyclists,” said Anna-Katarina Skogh, Marketing Director at Hövding.

About Mynewsdesk

Mynewsdesk is the leading platform for digital PR. Over 5000 brands such as Google, Visa, Grona Lund and Johan & Nyström use their newsroom at Mynewsdesk to publish and distribute their news, improve their visibility and establish relations with its market and its most important journalists.

About Hövding

Hövding’s airbag helmet for cyclists in the past three years started to be launched internationally and is available today in 15 markets across Europe and in Japan. Hövdings are sold in over 600 stores and Hövding.com . Only in Sweden is the Hövding in over 100 stores . The company has about 22 employees in Malmö . Hövding was listed on Nasdaq First North, June 16, 2015.

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