Tag / 100
Blog posts • Jun 07, 2016 08:00 GMT
Hövding and Mynewsdesk have just launched the Give a beep initiative to make the streets of London safer for cyclists. Our goal is to raise awareness around cycle safety in London and across the major cities in the world. Through this initiative, we hope to inspire positive change, making urban areas more cycle-friendly now and in the long run.
Blog posts • Jun 02, 2016 08:00 GMT
We've touched upon the subjects of storytelling and scalability, and how these come together to create campaigns that make your brand values come alive in a bigger way. I would now like to flesh out how we've done this in the campaign we've prepared for Mynewsdesk and Hövding: The 100 Million Reach Challenge.
Blog posts • May 12, 2016 08:00 GMT
Depending on the purpose of your communication efforts, the strategy you will apply may vary. Whether your goal happens to be generating awareness, changing brand perception or stimulating business growth, you must make your communications scalable to achieve higher efficiency.
Blog posts • May 05, 2016 08:00 GMT
Robert Mckee, the world’s best-known and most respected screenwriting lecturer, defined a story as an expression of “how and why life changes”, or more specifically a story is an event that “throws life out of balance” and forces the protagonist to deal with “opposing forces”.
Blog posts • Apr 28, 2016 14:40 GMT
Three weeks ago Hövding was revealed as the winner of the 100 Million Reach Challenge. Ever since, Mynewsdesk and Edelman Deportivo have been doing intense creative work. Our goal is to reach 100 million people by telling the Hövding story.