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Press Releases • Jul 06, 2016 09:00 GMT
Earlier this year, Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers - without knowing which campaign or client that would be.
Press Releases • Apr 28, 2016 12:54 GMT
Mynewsdesk has chosen Hövding to partake in their 100 Million Reach Challenge.
Press Releases • Apr 28, 2016 12:35 GMT
Mynewsdesk has set themselves a challenge to reach 100 million people with one company's story - but that story doesn’t exist...yet.
Blog posts • Apr 28, 2016 14:40 GMT
Three weeks ago Hövding was revealed as the winner of the 100 Million Reach Challenge. Ever since, Mynewsdesk and Edelman Deportivo have been doing intense creative work. Our goal is to reach 100 million people by telling the Hövding story.
Blog posts • May 05, 2016 08:00 GMT
Robert Mckee, the world’s best-known and most respected screenwriting lecturer, defined a story as an expression of “how and why life changes”, or more specifically a story is an event that “throws life out of balance” and forces the protagonist to deal with “opposing forces”.
Blog posts • Apr 28, 2016 12:49 GMT
Picture this. You’re a brand, a small charity, a fresh start-up, a one-man band. Whoever you are, you’ve got a story to tell. And given the opportunity to tell it to 100 million people, for free, you’d probably do it – right?!