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Taking the Cause of Safe Cycling to the Streets of London

Taking the Cause of Safe Cycling to the Streets of London

Blog posts   •   Jun 02, 2016 08:00 GMT

We've touched upon the subjects of storytelling and scalability, and how these come together to create campaigns that make your brand values come alive in a bigger way. I would now like to flesh out how we've done this in the campaign we've prepared for Mynewsdesk and Hövding: The 100 Million Reach Challenge.

Find the higher business purpose

Find the higher business purpose

Blog posts   •   May 19, 2016 08:00 GMT

​”People don’t buy what you do. They buy why you do it." Simon Sinek, British leadership and management author and speaker

How You Can Create Ridiculously Good Stories

How You Can Create Ridiculously Good Stories

Blog posts   •   May 05, 2016 08:00 GMT

Robert Mckee, the world’s best-known and most respected screenwriting lecturer, defined a story as an expression of “how and why life changes”, or more specifically a story is an event that “throws life out of balance” and forces the protagonist to deal with “opposing forces”.