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​Mynewsdesk Gives a Beep!

Blog post   •   Jun 07, 2016 08:00 GMT

Hövding and Mynewsdesk have just launched the Give a beep initiative to make the streets of London safer for cyclists. Our goal is to raise awareness around cycle safety in London and across the major cities in the world. Through this initiative, we hope to inspire positive change, making urban areas more cycle-friendly now and in the long run.

Together, with the London Cycling Campaign (LCC), our Give a beep initiative hopes to influence the new Mayor of London positively. By encouraging London's cyclists to speak up and show just how much certain dangerous streets and junctions are jeopardizing their day-to-day journeys, we hope to ensure that cycle safety becomes a priority for London's new Mayor, Sadiq Khan. Cycling in London, or any other city, should become a safe and enjoyable experience.

Thanks to LCC, their members are being invited to collect a free Flic button to beep when they feel at risk while cycling: whether it’s from high traffic speeds, volume, poorly designed roads, or any other experience seen as dangerous. The Flic button, which is placed on handlebars of the bicycle, connects via Bluetooth to a Flic app on the cyclist’s phone. As a first step, 500 Flics will be distributed by LCC to its members and supporters to log the places they feel most at risk.

Each beep from the Flic will trigger an email to the Mayor's Office reminding him of his commitments to deliver LCC's three-point Sign for Cycling agenda and log the location of the beep on an interactive map. This map will be used to highlight to the Mayor, the particular streets, junctions or areas where cyclists feel most at risk, and it will hopefully also lead to improving London's infrastructure.

“More people should be able to cycle and feel safe (...) but today’s infrastructure doesn’t allow it,” said Anna Katarina Skogh, marketing director at Hövding. “We would like to highlight the issue and push forward (...) safer cycling, letting cyclists report the places that need improving.” For Hövding, it’s important to contribute overall to a safer cycling environment, focusing on the cyclists’ experience and perspective, she added.

Hövding and Mynewsdesk want to help turn London into a cycle-friendly city. By distributing the Flic buttons, we would like cyclists in London to give a beep and show the Mayor of London that the streets are in great need of improvement. Join the Give a *Beep!* movement and watch the video below.

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